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打造传媒巨舰 搏击市场风浪——记湖南省广播电视局党组书记、局长、湖南广播影视集团董事长魏文彬

Building a Magnificent Ship of Media, Fighting the Stormy Waves on the Market——a Portray of Mr. Wei Wenbin, the Secretary of the Party Branch of Hunan Bureau Of Broadcasting and Television and Board Chairman of Hunan Broadcasting and Television
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摘要 魏文彬率先提出媒体产业化道路、电视台机制改革、资本运营和文化产业市场化。魏文彬成了“电视湘军”的领头人。他自写的一副对联“变比拼为联合,走出湖南,寻找新对手;由分散到集中,面向世界,冲刺新目标”,是在新世纪进一步打造湖南传媒巨舰的新思路。 In Hunan Province, it is Mr. Wei Wenbin who firstly put forward the concepts of the industrialization ofthe media, the TV organizations' reform and managing the capital and the cultural industry on the market. Wei Wenbinis the leader of Hunan broadcasting and television group. He writes a couplet: Change combats into cooperation, go outHunan and try to find new opponents: turn decentralization into centralization, face the World and manage to obtain moreachievements. In the new century, Wei Wenbin is composing a blueprint of the development of the Hunan media.
作者 任理德 周忠
出处 《湖南大众传媒职业技术学院学报》 2001年第2期62-66,共5页 Journal of Hunan Mass Media Vocational and Technical College
关键词 传媒 湖南广播影视集团 媒体产业化 面向世界 冲刺 广播电视局 文化产业 党组书记 市场 董事长 the industrialization of the media organization's reform capital managing collectivization
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