中国零售业浅析

Analysis on Chinese Retail Business

随着我国对国外零售企业进入国内市场条件的不断放宽,对于国内的零售企业来说,正在面临着一种“狼来了”的局势。在分析了国内和国外零售企业的优势和劣势的基础上,指出国内零售企业要想与国外的零售企业共同发展,必须在经营规模、市场开拓、融资渠道以及与外商合作等方面上有所作为。

Along with that the restriction conditions for the foreign retail business enterprises to enter Chinese local market are loosening continuously, the Chinese local retail enterprises are facing such a situation of “the wolf is coming”. According to this realistic circumstance, this paper analyzes the advantages and disadvantages of the local and foreign retail enterprises, and points out that the Chinese retail enterprises wanting to develop with the foreign retail enterprise commonly must do something in aspects of the operation scale, market development, financial channel, and co-operation with foreign traders, etc.