摘要
介绍了网络经济的涵义和近年来网络经济的发展,根据我国的实际情况,从网络基础设施,企业市场营销,企业管理思想和方法,人力资源和企业文化5个方面阐述了传统企业与网络经济结合。
This paper introduces the connotation of network economy and recent years development of network economy, according to actual situation of our country, expounds the combination of network economy with traditional enterprise from five aspects of the infrastructures of network, enterprises' marketing, management ideas and methods of enterprise, human resources and enterprise culture, etc.
出处
《科技情报开发与经济》
2005年第2期192-193,共2页
Sci-Tech Information Development & Economy
关键词
网络经济
网络基础设施
传统企业
市场营销
network economy
infrastructures of network
traditional enterprise
market marketing