摘要
世界广告历史发展应分为四个时期:1841年以前的古代广告或原始广告时期;1841年-1920年的近代广告或印刷媒介大众化时期;1920年-20世纪70年代末的现代广告或电子媒介时代;20世纪80年代以后的当代广告或网络媒介时代。其划分应以世界重大广告事件、传播科技和媒体的发展为依据。
The world advertising history should be divided into four periods: the period of ancient advertisement or the primitive advertisement before 1841,the period of modern advertisement or printing media popularization between 1841-1920,the period of contemporary advertisement or the electronic media time during 1920s to the late 1970s,and the period of present age advertisement or Internet media time after 1980s,which based on the key advertising events and the development of communication technology and media.
出处
《武汉大学学报（哲学社会科学版）》
2005年第1期134-138,共5页
Wuhan University Journal：Philosophy & Social Science
关键词
世界广告
历史分期
分期依据
world advertisement
historical stages
basis of stages
