对我国雅典奥运会电视节目收视状况的分析与思考

Analysis of audience rating of matches of the Athens Olympic Games

运用文献资料法、逻辑分析法等方法,对我国雅典奥运会电视节目收视状况进行了研究。结果表明:奥运会期间体育节目收视率大幅上扬,妇女、儿童等非传统观众群体踊跃参与观赏活动,奥运赛事观赏呈现"全民性"特征;我国选手的表现、观众对项目的兴趣、体育明星的号召力以及节目播出时间是影响奥运赛事收视率的主要因素。在对奥运赛事收视状况进行分析的基础上,提出了若干开发我国奥运会赛事收视市场的合理化建议,为北京奥运会市场开发工作提供了一定的参考和借鉴。

This article studied the audience rating of matches of the Athens Olympic Games and put forward suggestions for opening up the Olympic match audience market in China.It was reveled that the audience rating of the sports programs during the session of the Athens Olympic Games.Women and children were involved in the watching of the Olympic Games.The performances of the Chinese athletes,the audience's interest in sports,the influences of the sports stars and the time of shows were the main factors influencing the audience rate.