论高校学报品牌的创立

ESTABLISHING A BRAND FOR THE UNIVERSITY JOURNAL

学报品牌具有一般产品品牌的概念 :有专有名称和标识 ;有较好的质量和一定品位与特征 ;在市场、社会上有一定的信誉度和知名度 ;能够给编辑部带来社会效益和经济效益。学报品牌的创立必须要有自己的优势定位 ,找到惟我所有别人所无的施展空间 ,加强组稿 ,严格审稿 ,精心编校 ,精心印刷 ,充分发挥学报编委的作用 ,努力提高编辑人员的素质。只有这样才能跳出同质化 ,创立出优于其他同类学报的品牌。

A university journal brand possesses the same basic concept as an average product. It has a proper name and mark, representing a relatively good quality and property; enjoying a good reputation and recognition in the market and the society as a whole, and producing for the editorial department both social benefit and economic profit. The setting up of university journal brand should be based on our own superiority: to give full play to where our superiority lies; to make greater efforts in soliciting contributions to the journal, in examining the manuscripts collected, in editing, revising and printing; and to bring into full play the role of the editorial board and raise the competency of each member of the board. Only in this way, can we produce a brand of our own which is better than any other journal.