我国期刊业发展现状研究

A SURVEY OF THE CURRENT SITUATION OF PERIODICALS IN CHINA

我国期刊业总的经营绩效不高 ,期刊各项指标明显低于图书和报纸 ,尽管现存的经营模式有许多种 ,但大多数经营模式都是在特定的体制下形成的 ,不具有市场化特性 ,与欧美发达国家相比我国期刊在层次上和发展水平上都存在差距。

Magazine business in China has not been going as well as book and newspaper business. There are currently various models in running magazine business. Most of them, however, do not keep up with the marketing demands. There remains a gap in running magazine business between China and American-European countries.