黑龙江省森林生态旅游产品营销对策

Marketing Tactics of Forest Eco-tourism in Heilongjiang Province

系统阐述了黑龙江省森林生态旅游的发展优势,并提出为加快森林生态旅游发展应采取的具体营销策略,进而增大对黑龙江省特色旅游产品———森林生态旅游的对外宣传力度,推动了黑龙江省旅游业的全面发展。

The concrete marketing tactics, which should be adopted in quickening the development step of forest eco-tourism, were put forward according to the development predominance of forest eco-tourism in Heilongjiang Province. The external propagandistic extent of peculiar tourism product of Heilongjiang — forest eco-tourism should be enlarged in order to promote the all-sided development of tourism trade of Heilongjiang Province.