摘要
4Rs营销理论是建立在传统的4Ps和4Cs理论基础之上的新的市场营销理论,其核心是通过与客户建立关联,提高市场反应力,开展顾客关系营销,从而达到长期保留有价值客户,增加企业收益的目的。
Based on the traditional '4Ps' and '4Cs', '4Rs' is a new marketing theory. Its main idea includes establishing good relations with our customers, enhancing our ability in response to the market and implementing relationship marketing. By doing so, we can attain the goal of increasing the enterprise's benefits by maintaining close ties with invaluable customers for a long term.
出处
《金融理论与实践》
北大核心
2005年第2期31-32,共2页
Financial Theory and Practice
