摘要
彩票除了具有一般商品的使用价值和价值属性外 ,还具有差异性、时效性、公益性等特点。本文从销售时间、销售地点、设奖、销售人员组织和培训、彩票资金回收和奖金的兑付、销售成本的控制 ,以及组织机构等方面介绍了集市式销售彩票的技巧 。
Lottery has the characteristic of unquivalent,public welfare and valid besides the using value and value of commodity. This paper introduced the fair selling strategy and skill of lottery in the respect of time, site, premium, seller's organizing,training and selling cost reduction etc. All of these are operative and practical.
出处
《中国体育科技》
北大核心
2000年第2期3-5,共3页
China Sport Science and Technology
关键词
彩票
商品
营销
lottery
commercial
marketing
