摘要
运用文献资料、比较研究、问卷调查、访谈等研究方法 ,对我国职业体育俱乐部市场经营开发状况进行了初步探析。在密切结合我们国情和借鉴国外同类项目成功运作经验的基础上 ,指出了我国职业体育俱乐部市场开发存在的问题及今后发展的方向。
With the document, questionnaire, interview and comparison, this paper analyzed financial source and market development of sports club in China. Referring to the successful experience at abroad and the condition of China, the author pointed out the problems in the development of Chinese professional sports market and its' developing trend.
出处
《中国体育科技》
北大核心
2000年第10期14-15,21,共3页
China Sport Science and Technology
关键词
职业体育
足球
篮球
俱乐部
经费
市场开发
professional sports
soccer
basketball
financial source
market development
