摘要
本文采用文献资料法、调查法、比较法及专家座谈法等对我国职业篮球俱乐部的经营状况进行了分析和研究 ,提出“拓宽经营渠道 ,开发新的经营领域 ;大力培育篮球市场 ,开发新闻媒介的潜在功能”是各篮球俱乐部自主经营、自我发展和自我完善的对策。
By means of documentary、investigation、comparison、discussion, the author make a deep analysis on current status of Chinese professional clubs, and put forward the following policy for each club's self trade, self development and self perfection. That is to wide trade channels, exploit new trade areas, foster basketball market, develop potential function of news media.
出处
《中国体育科技》
北大核心
2000年第5期35-37,共3页
China Sport Science and Technology
关键词
职业体育
篮球
俱乐部
经营
对策
professional sports
basketball
club
trade
countermeasure
