利奇的意义类型与英汉品牌命名理据

本文以利奇的语义理论为基础 ,比较分析了英汉品牌名称的命名理据 ,从语言的角度去研究得体的品牌名称对完善品牌形象 ,提高品牌价值的重要意义。从中可以得出这样一个结论 ,即品牌名称是一个符号 ,更是一种意义象征 ,利奇语义理论对英汉品牌名称对比研究具有极其重要的理论指导作用。

This essay tries to approach the relationship between appropriate brand names and semantic theories in view of Leech's meaning types by the comparison of English and Chinese brand names.We can conclude that brand names is more a symbol than a sign, Leech's theories will guarantee proper brand names both in English and in Chinese.