对我国企业营销道德的思考

Reflections on Marketing Morals of China's Enterprises

营销道德是企业面临的一个新问题．目前一些企业的营销道德水准偏低，主要问题是漠视社会利益和消费者利益，采取不正当竞争手段等。产生这些问题的原因既有市场、文化方面的因素，也有政府法律方面的因素．要改善企业的营销道德状况。

Marketing moral is a new problem for enterprises. At present, some enterprises are low in marketing moral level. They are indifferent to social interests and customers?interests, and they take improper competition methods. These problems mainly result from market and cultural elements, and legal element. To better enterprises' marketing moral must depend on the perfection of internal and external environment of the enterprise.