日本与韩国在华独资企业经营战略的比较研究

Comparative Study on Management Strategy between Japan′s and the Republic of Korea′s Sole Proprietorship Enterprises in China

外商在华独资企业是一个比较独特的群体 ,由于资本完全为外商所持有 ,其经营行为比合资企业或合作经营企业更符合母公司的利益 ,但与此同时 ,其对东道国所带来的影响则更加具有不可控制性。日本和韩国两国均是对华投资规模较大的国家 ,也是在华独资企业较多的国家。这些独资企业的在华战略目标、战略地位、产品战略、投资区域与市场战略均呈现出不同的特点。通过研究这些独资企业经营战略的特点 ,分析跨国公司的全球投资行为 。

Foreign businessmen′s sole proprietorship in China is relatively unique.Because the capital is totally held by the businessmen, its operation accords with the interests of the parent companies, which is more efficient than the joint venture or the contractual joint venture. But their influence on host countries uncontrollable. Japan and South Korea are the countries whose investment in China is very large,furthermore, the two countries′ investment in China is larger than other countries. These singleinvestor enterprises show different characteristics in strategic objectives, strategic position,products strategy,investing area and market strategy. This text studies the characteristics of sole proprietorship management strategy as the foundation, analyse the global investment behavior of trans-corporations, and to offer reference for Chinese government′s foreign investment policy making.