生态消费行为及其制度构建

Ecological Consumption Behavior and the Construction of Its Systems

生态消费把人类的消费纳入生态系统之中,使之与生态系统协调统一。生态消费是可持续发展思想在消费领域的具体体现,是人类消费模式的根本变革。由于存在所谓理性"经济人"假设,经济主体主动选择生态消费的内动力不足。因此,构建全方位的制度体系,是实现由传统消费模式向现代生态消费模式转变的根本保证。

Ecological consumption includes man's consumption into the eco-system. It's a concrete reflection of sustainable development thought in consumption area and a fundamental change of man's consumption mode. The economic subject does not have enough inner motives to choose ecological consumption actively due to the existence of the assumption of 'economic being'. Therefore, building an all-round regulation system is the guarantee of a transform from the traditional consumption mode to the modern ecological consumption mode.