党报的主流媒体定位及其思考

The Mainstream Medium Positioning of the Party Newspaper and Reflection

主流媒体没有“终身制”。党报不因其先天主流性而成为主流媒体,但是党报又具有成为主流媒体的传统优势条件。党报的主流媒体定位应当是办成高质量大众报纸,而不能一味将眼光瞄向所谓高端读者群体。

The mainstream medium is not permanent.Party newspapers can not become the mainstream medium because of its innate property of mainstream but at the same time possess the traditional advantage of the mainstream.Its mainstream medium positioning is expected to issue a high-quality public newspaper but not to direct the paper only to so-called topic audience.