文化壁垒、文化扩张、文化变化——论美国企业在中国的扩张和启示

Cultural Barriers, Cultural Expansion, and Cultural Changes——On the Expansion of U. S. Enterprises inChina and Its Implications

跨国企业的经济扩张与其母国的文化扩张之间是相互影响和促进的。本文拟通过对美国企业和美国文化在我国扩张的相关事例来论述文化扩张与跨国企业扩张之间的联系,最后从文化的角度为我国企业提出一些建议和看法。

The economic expansion of MNCs and cultural expansion in their host countries are mutually influential and interactive. For example, the expansion of U. S. enterprises in China has been accompanied by an expansion of American culture. By using case studies from China, the author attempts to determine the relations between cultural expansion and economic expansion. The paper concludes with some suggestions for Chinese enterprises from the perspective of culture.