摘要
激烈的市场竞争迫使房地产企业越来越注重顾客的需求。以顾客价值最大化为核心思想的价值链管理为此提供了崭新的视角。本文基于以往研究成果,分析了房地产企业价值链的内涵与运行机制,并提出了价值链管理整合模型。
Fierce competition enforces real estate enterprises to pay more attention to the demands of customers. Value chain management (VCM) which locates in maximize the value of the customer offers new visual angle. This article established on the last research achievements analysis the meanings and operating mechanism of real estate enterprises, and finally put forward the integrated model of VCM
出处
《价值工程》
2005年第1期49-52,共4页
Value Engineering
