我国BtoC网络营销的市场需求趋势分析

Analysis of Market-Trend Demand of our BtoC Net Marketing

相对于对传统营销的局部替代特征而言,网络营销是传统营销的竞争者。就BtoC方式而言,我国网络市场正处于聚合期,网上消费者人数少,购买欲望低,购买力低,购买商品品种集中度高。当前开展网上Btoc营销的主要任务是消费方式的引导,消费习惯的培养。

Compared with the partial substitution of traditional marketing,net marketing is its competitor. As for the way of BtoC,our net marketing is on its polymerization period which means small customers, low buying desire and high-concentrated in buying types. The main task of establishing BtoC marketing is to lead the consuining method and to develop consuming habit.