解读十万组数据 诠释中国大陆珠宝消费趋势

Investigation of Chinese Jewelry Market

中国黄金珠宝杂志社、中国黄金报社和北京黄金经济发展研究中心于2002年在我国十大城市对我国珠宝首饰消费者和消费行为进行了一次问卷调查,并对调查结果进行了计算机运算处理,产生了十万组数据进行专题分析,形成了《中国珠宝首饰消费白皮书》。它为珠宝首饰业了解消费者、认识珠宝首饰市场的规律性,提供详实的数据及透彻分析。本文对白皮书进行了摘编,全文共分六部分,1、珠宝首饰消费群体有多大;2、珠宝首饰消费潜力有多大;3、珠宝首饰消费者的购买动机;4、珠宝首饰产品消费结构以有何特点;5、消费者对首饰价格的预期;6、珠宝首饰消费者关注要素。

In 2002, Jewelry & Gold Magazine, China Gold Newsand Beijing Gold Economic Developing and ResearchingCenter made an investigation of jewelry consumers' con-sumption propensity in ten cities. After treating by com-puter and analysing 100,000 groups of data, a white bookof Chinese jewelry consumption was made. Using it, jew-elers can know more about the consumers and the regu-larity of the market. It is made of six parts: How large thegroup of jewelry consumption is; The potential of jewelryconsumption; The purchasing intention of the jewelryconsumers; The feature of jewelry consuming structure;The expectation of the consumers; The factors which theconsumers concern most.