摘要
以增加旅游产业效益必须"吃住行游购娱"六大要素协调发展的观点作为论述的出发点,分析了桂林旅游商品市场的特点和发展的薄弱之处,从政策扶持、扩大生产、创造特色、建立品牌和销售创新等5个方面提出了具体建议,希望能以此加快桂林的旅游商品的市场开发,增加旅游购物,提高桂林旅游业的效益。
Based on the viewpoint that the six key elements including food, accommodation,travel,tour,shopping and entertainment should develop harmoniously so as to better the bendfits in tourism industry,the paper analyzes features and disadvantages of market development in Guilin and puts forward five suggestions such as policy support,production expansion,characteristic creation,image establishment and selling increase hoping to quicker the market development,promote the tourist shopping and increase the tourist benefits in Guilin.
出处
《桂林旅游高等专科学校学报》
2004年第6期36-38,67,共4页
Journal of Guilin Institute of Tourism
关键词
桂林
旅游
商品
市场开发
Guilin
tourism
commodities
market development
