摘要
利益相关者理论作为一种变革性的管理理论,已得到各界的广泛应用,目前在旅游业中主要运用于旅游规划和酒店管理方面。以这一理论为指导,对旅游目的地网络营销中涉及到的利益相关者进行了较为详细的分析。
As one innovatory theory of management,Stakeholder Theory has been applied to many fields. As for tourist industry it is mainly applied to tourism planning and hotel management at present. Under the guidelines of stakeholder theory, the paper analyzes in comparatively detail the stakeholders involved in tourism destination's network marketing.
出处
《桂林旅游高等专科学校学报》
2004年第6期87-90,共4页
Journal of Guilin Institute of Tourism
