摘要
专业化频道营销的基础是频道定位,核心是品牌栏目,关键是整合营销。
The categorization of TV channels is the natural tendency of the development in the TV industry, with the definition as the basis of the specialized channels, brand shows as their core and integrated marketing as their crux.
出处
《中国有线电视》
2005年第3期353-355,共3页
China Digital Cable TV
关键词
频道定位
品牌栏目
整合营销
channel definition
brand shows
intergrated market
