试论我国商业银行市场营销的策略选择

The tactical choice of our commercial bank marketing

文章分析了我国商业银行市场营销还处在低级阶段,无论是在营销理念、营销战略的选择、还是在金融产品的开发和服务的丰富程度、电子化建设水准等方面都有待更快、更高地发展。笔者提出了我国商业银行要适应形势发展的需要,就必须探索营销策略、开创新产品,提高服务水平。

The marketing is China's commercial bank which facing the market and developing, the author points out there are a lot of problems in marketing of China's commercial bank, and puts forward several problems that are to be solved. The author makes a further discussion on the problem of marketing tactics of China's commercial bank.