略论紫阳民歌的文化品牌建设

On the Branding Strategy of Ziyang Folk Songs

紫阳民歌作为紫阳县特色鲜明的文化产品目前尚未形成品牌优势。建设紫阳民歌的文化品牌当前要解决的三个问题:以山歌和小调为挖掘整理的重点和加工、创作的主攻方向;创作新民歌要保持民歌乡土性和通俗性的本质,与伪民歌划清界限;要重视培养和宣传自己的歌手。

Ziyang Folk Songs in Ankang have not become a branded one,if we want to construct it into a branded,we have to solve three matters:A.the exploration into the folk songs and music,B.the new creations must be adhered to the tradition,C.to foster the local singers.