西部体育旅游业中的问题与发展对策

On the Problems of Sports Tourism in West China and Development Countermeasures

我国西部地区体育旅游业发展除受到经济发展因素和人们的消费水平制约外,主要问题还包括管理体制 滞后,服务意识和质量较差;体育旅游资源开发缺乏深度,没有形成规模效应;基础设施滞后,宣传促销不够,环境 保护乏力等。为此,本文提出了相应的解决问题的时策措施。

The development of sports tourism in West China is restricted not only by relatively underdeveloped economy and lower income of the residents, but also by problems of low-level management, insufficient services and public facilities provided, inadequate campaigns to promote the products and lack of measures for environmental protection. In addition,exploitation of sports tourism resources is so inadequate that there is no large-scale development. To deal with the problems mentioned above,the author hereby proposes tactics and solutions.