基于亲景度的美国旅华市场拓展研究——以我国六大旅游热点城市为例

A Study on the Development of the U.S. Visiting-China Market Based on Preference Scale

本文引入亲景度的概念 ,利用亲景度指标 ,以美国游客作为研究对象 ,根据不同年度美国游客旅华的人数 ,分析了美国游客对北京、上海、广州、西安、昆明、桂林六大热点城市的亲景度 ,揭示了美国游客在进行旅游目的地选择方面的偏好程度 ,提出了深层次开发美国客源市场的对策 。

According to the data analysis of the U.S. visitors to China during 1994 and 2002 and the sample research of the main hot tourist cities,the paper discusses the visiting-China market of the U.S. based on Preference Scale.The analysis shows that there are basic features and change rules of the U.S.visitors' preference to the main hot tourist cities.Suggestions are put forward for further exploring the visiting-China market of U.S.