数字产品的价格策略分析

the Analysis of Price Policy to Digital Products

数字产品是信息技术发展的产物,具有非破坏性、可改变性和可复制性三种特点。这就决定了数字产品在电子商务中要采取不同营销策略。本文介绍了数字产品概念和类型,着重分析了数字产品的特征和定价策略。

Digital products are the results of the development of information technology with three characteristics of indestructibility,transmutability and reproductivity,which call for different marketing strateg(?)es in the E-market.The paper defines the concept of digital products and identifies the types of digital products and then focuses on the characteristics and pricing strategies of the product.