中国超市经营生鲜农产品和供应链管理的思考

An Exposition of Dealing in Fresh Product and Supply Chain Management in Chinese Supermarket

消费水平的提高必然导致消费方式的改变 ,超市的出现必然导致生鲜农产品流通业态的改变 ,最终必然导致供应链管理方式变革。本文从超市生鲜农产品供应链管理要素入手 ,在通过对我国超市生鲜农产品供应链管理现状的描述与分析后指出 :超市生鲜农产品供应链的管理不能仅依据一般的现代物流管理思想与实践 ,而要考虑产品特性、技术支持、营销与竞争、组织成熟度、公共政策诸因素。

The rise of consumption standard will cause the change in consumption methods, and with the development of supermarkets, fresh food circulation form will also change, which necessarily will lead to the innovation of supply chain management. After analyzing management factors and depicting present conditions of fresh agricultural product supply chain, this paper snggests that it is not enough to analyze our problem according to general logistic theory alone,but necessans to deal with it in terms of characteristics of fresh product, technology, marketing and competing, mature degree of organization and public policies.