摘要
绿色营销是适应当前市场而采取的一种积极的营销战略,农产品的绿色营销有更重要的意义.目前我国实施绿色营销尚处于萌芽阶段,存在许多问题,对此提出了一些相应的对策.
Green marketing is one of positive marketing strategies which is suitable for present markets.At present,there are many problems on carrying out green mar- keting in our country.This paper is based on the necessity of implementing green mar- keting in our country,analyzes the current situation and existing problems,then bring out corresponding measures,such as enhancing government's adjustment,promoting en- vironmental enterprises' development and so on.
