摘要
电信业务市场竞争日趋激烈,因此电信企业需要在其业务市场实施全新的营销组成战略,包括价格策略、营销渠道策略、促销策略、公共关系策略等。
The competition in telecom market becomes more fierce,thus telecom enterprises need to carry out brand-new restrucuring strategies of marketing,including pricing,marketing channel,promotion and public relations strategies.
出处
《河北经贸大学学报》
2003年第2期51-53,共3页
Journal of Hebei University of Economics and Business
