新商业模式下的旅游电子商务

The electronic commerce of tourism in new commercial mode

我国的旅游电子商务只是电子商务初级阶段,其交易方式主要以BtoB和BtoC两种形式为主,其经营模式可以借鉴美国旅游网站的成功经验。旅游电子商务仍然面临着网上支持、网上安全等方面的问题。

The electronic commerce of tourism in China is the elementary stage of electronic commerce. In this thesis,the two important trade modes like B to B (Business to Business)and B to C (Business to Consumer) are analysed. The successful experience of American web stage of tourism can be used. However, we have to face many problems like payment by internet and the safety in the internet.