大众文化的审美特征

Aesthetic Features of the Mass Culture

中国大众文化的审美特征立足于我们自身日常生活的审美实践,在文化生产工业化、市场化的过程中,呈现出感性愉悦性文化的倾向。它不以提供对世界的理性反思为目的,而主要倾向于创造娱乐大众的文化形式,达到“捕获”大量受众、获取商业利润的目的,因此,感性层面上的快乐成为大众文化的运作核心。

Aesthetic features of the mass culture in China are based on the aesthetic practice of our daily life. In the course of the industralization and commercialization of culture production, the culture shows the trend of perceptual enjoyment. The aim is to create the cultural forms to entertain the mass instead of providing rational introspection of the world, and' capture' large audience to earn prof its. Thus perceptual enjoyment becomes the core of the mass culture.