21世纪不动产的中国攻势

The Chinese Offensive of 21st Century Real Estate

21世纪不动产利用特许给加盟者品牌效应、体系的规模效应,降低自身运营成本,实现“大鱼吃小鱼”。

21st Century Real Estate has forestalled Chinese agency market by setting up regional divisions and franchisees through two-level franchise rights authorization system. It now accounts for about 10% of Chinese housing agency market and has become the largest overseas housing agent in China. The president of Chinese headquarter of 21st Century Real Estate- Bill Hunt accepted our interview recently and told us that in the future five years, the regional divisions of 21st Century Real Estate in China will increase to 30 from the present 13 and the franchisees will increase to 2000 from the present 140. Its brokers will also increase to 14000 from the present 1200.Therefore, the Chinese housing agency market will be faced with a brand new structure.