对旅游市场信息不对称现象的思考

Reflection on the Information Asymmetry of the Tourist Market

旅游市场信息对旅游者的决策行为有着极大的影响,然而旅游市场却存在着严重的信息不对称现象。旅游市场信息不对称不仅造成了旅游市场的不正当竞争,而且对旅游者权益造成了极大的损害。政府和行业管理部门应着力规范旅游市场,消除信息不对称现象所导致的一些不良行为,来保护旅游者权益。

tourism market information has a great influence on tourists' decision. The asymmetry of tourist market information results in not only improper competition, but also loss and harm of tourists' rights and interests. The government and the administrative department of tourism industry should concentrate on the normalization of tourism market and abolish the asymmetry of tourism information so as to protect the consumers' rights.