1993年洗衣机、电冰箱国内市场需求预测

Forecasting on domestic market demand of washing machine and refrigerator in 1993

从洗衣机、电冰箱开始步入我国居民家庭至今,也不过短短的10年时间,然而其消费和生产却增长迅速。洗衣机、电冰箱年社会零售量最高分别达到1698万台和734万台,生产量最高分别达到1046万台和757万台。到1991年,城镇居民每百户拥有洗衣机、电冰箱已分别达到80.58台和48.70台;农村居民每百户拥有量也分别达到10.99台和1.64台。从总体上看,城镇的洗衣机、电冰箱“消费热”已基本过去,但“余热”尚在,而农村的普及率却显得较低。随着人民生活水平的不断提高,洗衣机、电冰箱的需求也将会不断增加。

Based on analysis to market situation of washing machine and refrigerator in 1992, This paper analyses four factors that affect market demand of washing machine and refrigerator and forecasts the quantity and structure of washing machine and refrigerator's demand in 1993.