摘要
With headquarters in Vicenza, the Italian town famed for its jewelry the world over, the company was founded in 1977 by theVenetian Roberto Coin. The American subsidiary, Roberto Coin Inc., is based in New York, on Fifth Avenue. The company first startedworking in gold, then gradually introduced gemstones and diamonds. Today over half the items made by Roberto Coin include diamonds.In order to satisfy the diverse tastes of the European, North and South American, Eastern and Far Eastern markets, each year more than600 new models of jewelry are produced, whose highquality is in keeping with the reputation of the Company.The moving spirit behind the creation of the jewels isRoberto himself, assisted by a team of highly qualifiedworkers capable of blending age-old techniques withmodern innovations to create the product for which thecompany is famous. The company is based on the cul-ture of "attention", a culture rooted in respect for theindividual and shared by all the employees. Attentionto the ever-changing tastes of the customers and to thedesign of jewels, which will correspond, to those tastes.Attention in assuring the highest production standards,by means of extensive quality control throughout the manufacturing process. Attention to the clients, by providing them with advertising,POP materials and marketing tools, real time service and assistance, and by ensuring continuous training of retail sales staff and the supplyof technical information relating to the products. Attention to the consumers - whom we see as individuals rather than as a mere targetgroup - by providing them with jewels that harmonise with their individual lives and cultures and help them to express their individuality.
With headquarters in Vicenza, the Italian town famed for its jewelry the world over, the company was founded in 1977 by theVenetian Roberto Coin. The American subsidiary, Roberto Coin Inc., is based in New York, on Fifth Avenue. The company first startedworking in gold, then gradually introduced gemstones and diamonds. Today over half the items made by Roberto Coin include diamonds.In order to satisfy the diverse tastes of the European, North and South American, Eastern and Far Eastern markets, each year more than600 new models of jewelry are produced, whose highquality is in keeping with the reputation of the Company.The moving spirit behind the creation of the jewels isRoberto himself, assisted by a team of highly qualifiedworkers capable of blending age-old techniques withmodern innovations to create the product for which thecompany is famous. The company is based on the cul-ture of 'attention', a culture rooted in respect for theindividual and shared by all the employees. Attentionto the ever-changing tastes of the customers and to thedesign of jewels, which will correspond, to those tastes.Attention in assuring the highest production standards,by means of extensive quality control throughout the manufacturing process. Attention to the clients, by providing them with advertising,POP materials and marketing tools, real time service and assistance, and by ensuring continuous training of retail sales staff and the supplyof technical information relating to the products. Attention to the consumers - whom we see as individuals rather than as a mere targetgroup - by providing them with jewels that harmonise with their individual lives and cultures and help them to express their individuality.
出处
《中国黄金珠宝》
2003年第4期28-31,共4页
CHINA GOLD JEWELRY
