摘要
分析了我国企业商标管理现状 ,提出了加强商标管理 ,保护企业权益的几条措施 :建立商标管理制度 ;慎重对待商标的设计与命名 ;及时申请、正确使用注册商标。以提升商标价值 。
The current situation of trademark management in the enterprises in our country is analyzed.Some measures to strengthen the trademark management and protect the rights and interests of the enterprises are presented as follows:to set up the system of trademark management;to deal with the trademark design and name seriously;to apply on time and to correctly use the lawful trademark,so as to increase the trademark value and enforce the competitive power of the enterprises.
