摘要
中国加入世贸组织后,外资零售企业加快了在中国的进军步伐。本文从外资零售企业在中国的整体战略目标的制定、业态选择、区域战略、本土化战略和人才战略、技术优势等五个方面论述了外资零售企业在中国的经营战略,并提出我国零售企业的应对策略。
After China’s entry into the WTO(World trade Organization),the foreign retail enterprises are speeding up their development in China. The paper expounds the managerial strategies of the foreign retail enterprises from the following five aspects: making strategic objectives,managerial modes,regional choices,nativistic and talent strategies,and technical superiority;so that the retailing in China can deal with it and adopt positive countermeasures.
关键词
外资
零售企业
经营战略
对策
foreign capital
retail
managerial strategy
countermeasure
