摘要
20 0 8年北京奥运会将按照国际惯例 ,以市场运作来进行。市场开发是指以北京奥运会标志名称、形象等所有奥林匹克知识产权的转让为条件 ,获得资金、物资、技术和服务的行为。有效保护奥林匹克知识产权 ,需要尽快出台相应的保护法规以及一些细则。奥林匹克知识产权的商业价值 ,既为奥林匹克运动的发展提供了稳定的财政保障 。
Beijing Olympic Games will be organized according to international conventions and market rules. Market exploitation refers to the acquirement of funds, goods, technologies and service through the transfer of all Olympic intellectual property rights such as the totem, appellation and image, etc, regarding to Beijing Olympic Games. It is necessary to work out related laws to effectively protect Olympic intellectual property rights. The realization of the commercial values of Olympic intellectual property rights has not only offered a stable financial guarantee for the development of the Olympic movement but created many commercial opportunities for enterprises.
出处
《体育与科学》
CSSCI
北大核心
2002年第2期18-19,共2页
Sports & Science
关键词
奥林匹克运动
知识产权
北京奥运会
the Olympic movement
intellectual property rights
Beijing Olympic Games
