华文媒体的全球化生存

Survival of the Chinese Media in the Context of Globalization

在传播全球化时代 ,华文媒体面临着严峻的挑战。华文媒体拥有全球最广大的受众群和广泛的传播区域 ,有着中华五千年深厚的文化积淀作依托 ,具有实现全球化传播的良好条件。更新传播理念、弘扬中华优良文化传统 ,以“大中华文化圈”为依托 ,将华夏文明撒播全球 ,是广大华文媒体的全球化生存目标。

In the age of communication globalization the media in the Chinese language is confronted with a stern challenge.Yet with a largest audience in the world the Chinese media, which is rooted in the rich historical heritage and long cultural tradition, will surely enjoy an even wider communication.Such goals of renewing the communication concepts, enhancing the development of the Chinese cultures and communicating them all over the world will eventually be attained.