摘要
企业要在激烈的市场竞争中,长时期的居于不败之地,制定并执行适合企业自身特点和环境要求的经营战略是其关键环节。本文着重讨论了企业应制定什么样的经营战略和如何制定经营战略的问题。
If an enterprise wants to survive in the fierce market competition in a long term, the key factor is that the enterprise must formulate and execute the managing strategies which suits its own features and environments. This article mainly explores which managing strategies an enterprise should formulate and how to do them.
