北京市商业体育俱乐部消费者群体的消费现状研究

Study on the Present Situation of Consumer of Commercial Sport Clubs in Beijing City

笔者对北京市商业体育俱乐部消费者群体的消费现状进行了调查 ,获得该领域的基础数据 ,并对其消费行为深入分析研究 ,探索其发展的规律 ,为商业体育俱乐部制订当前经营策略及长远规划提出依据。

With the development of socialistic market economy, people have more free time and more incomes which they can arrange freely. so people's ideas on sports are changing step by step. they are spending more and more money on sports.Authors try to study the situation of consumption of consumer groups of commercial sport clubs in Beijing urban district and get the basic data in the area. specially by studying and analysing deeply the consumption behaviors, and we try to find laws of development in the area.we hope to provide scientific basis for commercial sport clubs to make current management tactics and long-term plans, so as to lead consumers to have scientific and rational consumption on sports. Thus, we also hope our dissertation will be helpful to quicken the industrialization process of sports in modern China.