奥运信息传播内容与方式的研究

Research on Content and Means of Information Spread in the Olympic Games

为了更好地提高传播效果 ,充分发挥大众传播在申办和承办奥运会过程中的社会功能 ,通过对广州市部分市民的调查访问 ,发现 :民众对奥运常识知之甚少 ;对申奥内心期待值偏高 ;大众媒介的申奥宣传不够全面、客观 ,传播的内容、方式与受传者的需求存在差距。根据大众传播的现状和申办成功后将面临的问题 。

On the purpose of improving the effect of propagation and utilizing the social functions of mass media well during applying for and undertaking the Olympic Games,we investigated a part of citizens of Guangzhou It found that mass knew very little about the common knowledge about The Olympic Games,but had a high value of expectation and it was not all_round or objective for mass media to propagate the application for the Olympic Games and its contents and means was not able to satisfy the mass requirements very much The paper gave some advice on the basis of the present situation and the problem should be confronted when we have a success application for The Olympic Games