宏远篮球俱乐部市场营销策略的探讨

Study on The marketing Tactics of Hong_yuan Professional Basketball Club in China

为探讨我国篮球职业俱乐部的市场开发 ,采取文献资料法、典型调查法和层次分析法 ,从理论和实践两个方面对宏远篮球俱乐部的经营策略进行了探讨 ,结果显示宏远篮球俱乐部有较强的经营意识和一整套营销组合策略的实施 。

Using the methods of literature、investigation and analysis,the paper study the marketing tactics of Hong_yuan professional basketball club in china.Result:Hong_yuan professional club adopted a series of marketing tactics (product、price、place and promoting),developed market and obtained good economic benefit.