中外葡萄酒战 岂可轻易言胜

Threat of national wine business

洋葡萄酒兵败中国、国际红酒厂商在华重演滑铁卢……今年以来，许多海内外媒体，都用醒目标题、不惜篇幅地将此渲染得淋漓尽致。

The failure of foreign wine products to penetrate the local market does not prove that local wines are, mote superior. On the contrary, the national wine industry is up against pressure both internally and externally. To achieve dominance in the battle for the wine market, national wine enterprises should focus more on improving their products and prepare to compete against international brands.