中国啤酒发展 呈现六大特征

Characteristics in beer development

纵观近十多年，我国啤酒工业发展迅猛，市场竞争日趋白热化。企业之间的收购、整合、兼并之风愈演愈烈，企业规模更加两极分化，名牌啤酒企业已抢滩占市。随着即将加入世界贸易组织，在新世纪，我国啤酒工业又将有一个大发展，并呈现以下明显特征：

The national beer industry has undergone unprecedented development in recent years, although it still has a long way to go before any local brand attains international fame. As china heads toward WTO membership, it is imperative that the beer industry works toward learning innovative management skills, technology and marketing strategies from famous enterprises to ensure its success and global competitiveness.