摘要
本文运用SWOT分析法 (内外环境综合分析技术 ) ,比较全面、客观地分析了安徽旅游行业内部环境的优势、劣势和外部环境的机会、威胁 ,在此基础上 ,把安徽旅游总体形象设计成“秀美山水 ,厚重文化 ;三山三水三文化” ,对于安徽旅游行业了解自身 ,正视环境 ,加快发展 ,具有一定的指导价值。
By employing the SWOT method,this paper analysed objectively the strong and weak points of internal environment and opportunities and threats of the external surroundings of Anhui provincial tourism industry,and proposed that the overall image of Anhui tourism should be designed as 'Beautiful mountains and waters with profound traditional culture.
基金
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