摘要
体育产业化是体育产业的发展的方向,体育市场是推动体育产业化发展的根本途径之一。因此,健全和完善体育市场至关重要。本文着重分析了我国体育市场主客体结构,目前体育市场发展的程度、水平及特点,并提出了相应的对策。
Sports industrialization is the trend of sports industry. Sports market is one of basic ways to push sports industrialization forward. Therefore, it is very important to strengthen and perfect sports market. The thesis gives an analysis of the subject and object structure, and of the current development level and characteristics of sports market in China, simultaneously makes a suggestion.
